Introduction
ASI Financial Services (Pty) Ltd and its subsidiaries including the ASI Connect subsidiaries (collectively referred to as “ASI GROUP”, “we”, “us” or “our”) are committed to safeguarding the privacy, confidentiality, and security of your personal information. We process your personal information in accordance with the Protection of Personal Information Act 4 of 2013 (“POPIA”), as well as other applicable South African legislation governing data protection and information processing.
This Privacy Statement explains how we collect, use, disclose, retain, and secure your personal information when you engage with us—whether through our websites, applications, products, services, or other interactions.
Meaning of “Processing” and “Personal Information”
To assist in understanding this statement, the following definitions from POPIA apply:
- Personal Information refers to information relating to an identifiable, natural or juristic person, including but not limited to: name, identification number, contact details, financial information, race, gender, biometric data, opinions, and employment history.
- Special Personal Information includes information relating to religious or philosophical beliefs, trade union membership, political persuasion, health, or biometric data.
- Processing includes any operation or activity (whether automated or manual) involving personal information, such as collection, storage, modification, dissemination, or destruction.
Purpose for Processing Personal Information
We process your personal information to:
- Fulfil contractual obligations and deliver products and services to you;
- Comply with legal and regulatory obligations under legislation such as FICA, FAIS, NCA, and the Companies Act;
- Prevent fraud, money laundering and other criminal activities;
- Maintain accurate and up-to-date records;
- Communicate with you regarding your products, services, updates or changes in terms;
- Conduct marketing and promotional activities (subject to your preferences);
- Share information with service providers or financial services representatives for the administration of your policies;
- Respond to lawful requests from regulatory or law enforcement authorities.
Disclosure of Personal Information
We may disclose your personal information under the following circumstances:
- To authorised third-party service providers bound by strict confidentiality and data protection agreements;
- To any entity within the ASI GROUP, where such disclosure is necessary for operational or administrative purposes;
- When required by law, regulation, or court order;
- To regulators such as the Financial Sector Conduct Authority (FSCA) or Information Regulator where applicable;
- With your consent, to third parties for marketing or value-added services;
- In the protection of ASI GROUP’s legal rights, property, or safety, or that of others.
We will never sell your personal information or use it for unrelated third-party marketing without your explicit consent.
Data Automatically Collected
When you interact with our digital platforms (e.g., websites or mobile applications), we automatically collect limited technical data such as:
- IP address, browser type, and device information;
- Usage data via cookies (e.g., pages visited, duration of visits);
- Geolocation or device identifiers.
Cookies are used to enhance your experience and tailor content to your preferences. You may manage cookie settings through your browser, although some functionalities may be affected.
Online Advertising and Data Aggregation
We partner with third-party service providers to deliver online advertising based on anonymised, aggregated data. These providers may collect non-personal information using cookies and similar technologies. No personally identifiable information is disclosed without your consent.
Data Security and Retention
We implement appropriate technical and organisational security measures to:
- Protect personal information against loss, misuse, unauthorised access, disclosure, alteration or destruction;
- Ensure confidentiality, integrity and availability of your data.
Security safeguards include access controls, secure storage and regular system testing. However, no method of transmission over the internet is fully secure, and we advise caution when disclosing personal information online.
We retain your personal information only for as long as is necessary for the purposes set out above or as required by applicable laws.
Marketing Communications
You may opt-in or opt-out of receiving marketing communications from us or our authorised service providers. You can update your preferences:
- By contacting us at the details provided in your policy documentation;
- At the time of signing up for a new product or service.
We may still contact you for operational or legally required communications, irrespective of your marketing preferences.
Your Rights Under POPIA
You have the right to:
- Access the personal information we hold about you;
- Request corrections or updates to your information;
- Request the deletion or anonymisation of information where legally permissible;
- Object to certain types of processing;
- Lodge a complaint with the Information Regulator if your rights are infringed.
You may contact our Information Officer using the contact details provided below before escalating to the Regulator, as we are committed to resolving complaints amicably and efficiently.
Retention in Terms of Applicable Laws
In some cases, we are required by law to retain your information, including but not limited to:
- Companies Act 71 of 2008;
- Financial Intelligence Centre Act (FICA);
- Electronic Communications and Transactions Act (ECTA);
- Financial Advisory and Intermediary Services Act (FAIS);
- National Credit Act (NCA);
- Consumer Protection Act (CPA).
Contact Details
Information Officer – ASI GROUP
Benita da Silva
+27 86 1 274 377
ASI Place, Turnberry Office Park, 48 Grosvenor Road, Bryanston, 2191
Information Regulator of South Africa
Email: complaints.IR@justice.gov.za |
Website: www.justice.gov.za/inforeg
For our full comprehensive Privacy and POPIA Policy click here